Pier 39 San Francisco

...from a local's point of view

Pier 39 in San Francisco is one of our most popular tourist attractions. Is it fun? Worth a visit? Or just a tourist trap.

As a long time resident of San Francisco, I can tell you that the locals shun Pier 39. It's gotten a bad rap because it was created specifically for the tourists; but is it fair? Here's what I found.

Pier 39 San Francisco shopsPier 39

San Francisco's Pier 39 is essentially a two-story, outdoor shopping mall, with gorgeous views of Alcatraz and the Golden Gate Bridge, and its own colony of sea lions.

Into the Heart of San Francisco Tourism

I put on my safari gear and headed down to Pier 39 to do some research, expecting to be drained by the commercialism and tackiness, but instead...I had a great time!

Yes, it's commercial, and it's not the real San Francisco, but there are lots of fun things to do and see, and some pretty cool shops as well. And the views are spectacular!

Pier 39 San Francisco, view of Alcatraz with seagullAlcatraz view from Pier 39

Things to See and Do at Pier 39

  • The sea lions
  • The views: Alcatraz, Golden Gate and bay
  • Bay cruises
  • Mazes, 7D rides, a carousel, bungee flying
  • The Flyer-San Francisco: the new 3D ride
  • The Aquarium of the Bay
  • Jugglers, magic shows
  • Wine and beer tasting
  • Lots of shops and places to eat
Map of Pier 39 attractions
Map data (c) OpenStreetMap contributors, CC-BY-SA

There are directories posted at intervals with all of Pier 39's tenants, so you don't really need a map once you're there.

Note: I may earn a small commission if you make a purchase through some of the links on this page, at no extra cost to you. This helps me provide all the free information I post on this website.

Highlights of Pier 39 San Francisco

Sea Lions at the Pier 39 Marina

Pier 39 sea lions on the floating docks

The sea lions started moving to the Pier 39 Marina after the earthquake in 1989. Eventually so many moved in, the boats had to move out, and now they loll on the floating wooden docks all day.

Sleeping sea lions at Pier 39

Most of the sea lions are sound asleep, but there are always several malcontents in the group that bellow and groan at each other, arguing over a favorite spot on the planks.

Where are they? Go all the way to the end of Pier 39, and turn left. The sounds and smells will tell you where they are!

Gorgeous Views

The setting of Pier 39 on the wharf in San Francisco couldn't be more entrancing. Head out to the end of the pier and there's Alcatraz straight ahead, and to the left, the Golden Gate Bridge.

View of Angel Island and Alcatraz from end of Pier 39

You can watch all the maritime activity, with sailboats and ferries coming and going, and the huge container ships lumbering into the harbor.

Aquarium of the Bay

Shark swimming in Aquarium of the Bay exhibit, Pier 39

A fascinating aquarium showcasing the sea life of San Francisco Bay.

Check out who's living in the water just off the dock, and watch sharks being fed!

$2.50 off if booked online. For more info, and booking, see Aquarium tickets.

Bay Cruises

Blue and Gold Ferry docked at Pier 39The Blue & Gold Ferry

This really is a pier, so it's not surprising that a number of boats leave for their bay cruises from this spot.

This is one of the most fun things to do at Pier 39, I think.

Insider Tip:

For many of these bay cruises, you can get steeply discounted tickets through Goldstar.com. It's free to sign up with them, then you can check for the tour you're interested in. Lots of other SF activities are available, also, often for roughly half-off. They have some great deals, so always check with them first before booking. See Goldstar.com.

The Pier 39 Bay Cruises

The Blue and Gold Ferry sails out under the Golden Gate Bridge, then around Alcatraz, and past the San Francisco waterfront. One hour cruise, very enjoyable. See Bay Cruise for more info and booking.

The Rocket Boat is another fun ride, 30 minutes of speed and rock and roll. You can read about my experience riding the Rocket Boat, or go to Rocket Boat for booking. $3 off to book online. The Rocket Boat operates May through October.

Or sail out under the Golden Gate and around Alcatraz on a catamaran. 90 minute cruise, with drinks and snacks on board. See Adventure Cat Cruise for info and booking.

One of my very favorite cruises is the 90 minute trip on the classic Privateer yacht, leaving from Pier 39. Glide all around the Bay and past Alcatraz, with two free glasses of wine or beer. See Sailboat Cruise for info and booking, or read about my experience out on the water with the mellow crew, at sailing on the bay.

Whale-watching cruises. San Francisco's whale-watching tours leave from Pier 39 as well. From May through October, you can take the 2.5 hour tour that sails across the bay and out through the Golden Gate to the open ocean. In addition to the migrating whales, you'll likely see dolphins and seals, and sometimes Great Whites. $45 per person. See whale-watching tours for more info and booking.

Another whale-watching tour runs in winter (December-March) and goes in search of the gray whales, up the coast and around the bay. Heads up to the pretty coastal areas around Stinson Beach and Point Reyes. Probably see porpoises and seals, as well. $59. See gray whale tour for booking and info.

Whale-watching boat, Kitty Kat, at the dock near Pier 39The whale-watching boat

If you've got a cast-iron stomach, there's an all-day trip out to the Farallones Islands. In addition to the whales and dolphins, you'll see the craggy nesting areas for thousands of seabirds, including puffins, and the breeding grounds for the elephant seals. This is where the Great White Sharks hang out. $99, 6 hours; runs Saturdays & Sundays, March - November. See Farallones whale-watching tour for more info and booking.

I've been on a lot of these bay cruises and they're a lot of fun! For a list and description of the many San Francisco bay cruises available, with photos, see my page on the San Francisco Bay Cruises.

The 7D Experience

The Zombie Apocalypse! Have a virtual adventure with 3D glasses, moving chairs and laser guns to shoot at the bad guys. Even gusts of wind!

There are six scenarios to choose from:

  • Zombie!: a zombie invasion, naturally.
  • Gigamon: giant monsters attacking in an urban setting.
  • Road Fighter: sort of Mad Max in a city with robot-like guys ambushing you.
  • Forbidden Mine: racing through mine tunnels chased by skeletons and mummies.
  • Los Banditos: robot bandits in the Old West.
  • Werewolves: chasing you through the streets of London.

Tip: they only display four rides, but the other two (Gigamon and Forbidden Mine) are available if you ask.

Poster for four rides at 7D Experience on Pier 39

Or do all six (each "ride" is only about 5 minutes).

The zombie one is really scary. I recently tried the Werewolves ride, and it was fairly scary, too. The others are exciting, but not as frightening (better for younger kids).

The Los Banditos ride is probably the best one for the youngest kids. They post your score with your photo on the screen at the end, so stay alert!

You can also disconnect the moving feature of the chairs if you like (for folks with back or neck problems).

Fighting zombies at 7D Experience at Pier 39Serious business, fighting zombies... (and everyone's a "winner")

Kids love this and even more mature folks (like me) have a great time. A group of teenage boys coming out pronounced it "awesome!"

7D Experience Theater at Pier 397D Experience Theater

First ride is $11.99 ($2 less with the Fun Pack), rest of the day rides are $6. Ground level, at the back on the right.

They also have a laser adventure, a dark room where you can dodge laser beams. Do both the adventure ride and the laser challenge for $12.99: get $2 off the combination if you book online, see here.

This is one of the attractions available with City Sightseeing's Mega Pass. If you plan to do several activities at the wharf or elsewhere in the city, their pass can be handy and save some money.

There are lots of things to choose from, including bus tours, museums, bay cruises, the Exploratorium, aquariums, bike tours, etc. See Mega Pass for details and booking.

The Flyer - San Francisco

Something new at Pier 39! From the makers of the 7D Experience, another 3D ride with moving seats and wind in your hair.

This time, you're flying over San Francisco, zooming around the bay on the Rocket Boat, riding bikes through the redwoods, and more.

Two-story seating for the 3D ride at Pier 39, the Flyer San Francisco.

Next door to the Aquarium of the Bay at Pier 39. Adults, $25, Kids, $15.

See The Flyer for more info and booking.

The Mirror Maze

Dare to enter the Magowan's Infinite Mirror Maze! Appropriately for San Francisco, this is a very cool, almost psychedelic, experience: lights flashing to the music, beautiful, shifting colors, and endless vistas that are not what they seem. Takes about 20 minutes to get out. Lots of fun. Still only $5 ($1 less, with Fun Pack). Second level, on the right.

Megowan's Infinite Mirror Maze inside, blue hallways

Goldstar.com often has half-price tickets for Magowan's Maze. It's free to sign up with them, then check to see what they've got (lots of other half-price tickets as well). See goldstar.com

Also, Groupon sometimes has 50% off tickets: see groupon.com.

The Carousel

This pretty, double-decker carousel was made in Italy and decorated with scenes of San Francisco. Ride some beautifully painted, and rather odd, creatures like sea lions, water dragons and mer-horses.

Head of sea dragon on Pier 39 carousel


The stage behind the carousel hosts almost non-stop, free entertainment in the form of magic shows, jugglers, comedians, etc.

Magician performs on stage at Pier 39Magician at Work


Tons of shops, too many to name, but covering just about everything you could imagine, including left-handers' goods, doggie boutiques, handbags, jewelry, magic tricks, scarves, pearls, charms, candy, fairies, crystals, bamboo textiles, ceramics, etc.

The clerk in the Magic Shop was performing some amazing sleight-of-hand tricks for customers when I was there. 

Chocolate lovers? There's a shop called Chocolate Heaven worth a visit. Check out the chocolate lip balm; I can recommend the Chocolate Mousse.

Boxes of chocolate chapstick in shop on Pier 39Essential items in Chocolate Heaven

Edible cookie dough has arrived at Pier 39! DOUGHP (pronounced "dope") sells cookie dough by the scoop, like an ice cream parlor.

This is their only outlet, though they do sell it online as well. No eggs or raw flour to worry about.  Choose yummy sprinkles for them in a cup, or get them in an ice cream cone. Leftovers? Take them home and bake cookies. Very tasty!

View of Pier 39 shops with DOUGHP, the cookie-dough placeDOUGHP, the Cookie Dough Shop

Pier 39 Restaurants

The food here is OK, not great by San Francisco standards, but convenient and lots of variety. Some of the restaurants have great views: Fog Harbor Fish House, Hana Zen Japanese Grill, Luigi's Pizzeria and Louis's Swiss Italian and Seafood Restaurant.

The Fog Harbor Fish House specializes in seafood, as you would guess, and has a great view of the west side of Pier 39. You can see the Blue and Gold Ferry coming and going, and the Rocket Boat as well. The sea lions are on this side, too, and Alcatraz is visible in the distance. Nice spot for lunch. They've been winning Best Scenic View from Open Table diners every year.

View of boats and Alcatraz from Fog Harbor Restaurant on Pier 39View From the Fog Harbor Fish House

Save Money on the Attractions at Pier 39

You can get passes that include some of the more expensive attractions, like the Aquarium, Exploratorium, bay cruises, or city tours.

SF Mega Pass

One option is to get a City Sightseeing Mega Pass, which gives you a choice of several attractions (3, 4 or 5) from a laundry list of 25 things to do in SF. A good deal if you plan to do a number of activities in San Francisco.

The list includes a number of Pier 39 and Fisherman's Wharf attractions, like the Bay Cruise, Aquarium of the Bay, Rocket Boat, 7D Experience, San Francisco Dungeon, bike rentals, Go Cars, Escape from the Rock Cruise and the Sausalito Ferry.

Their Hop On Hop Off bus tours are among the options as well.

The Mega Pass also includes other attractions around San Francisco, like the Exploratorium, major museums, and the zoo.

For more info and booking, see SF Mega Pass. $2 off if booked online.

Tour the City from Pier 39

Pier 39 is one of the stops on the Hop On, Hop Off Bus City Tours, the double-decker buses that take you all over the city, while a guide fills you in on the sights you're passing.

This is a great way to get an overview of San Francisco's most interesting attractions, plus easy transportation around the city. You can get 1, 2 or 3-day bus passes.

The 2 and 3-day bus passes, as well as the premium 1-day pass, include the City Tour, Night Tour and Sausalito Tour, plus a walking tour and some other goodies. See Hop On Hop Off Bus for info and booking. $5 off if booked online.

Money Saving Tip:
Get a Pier 39 Fun Pack

Fun Pack booklet for discounts and coupons for Pier 39

Go up to the California Visitors Center on the second floor, left side, and get a Fun Pack. It's a free, 55-page booklet of coupons, just for Pier 39 stuff (including 1 hour free parking at the garage across the street). Good deals...free desserts, free appetizers, discounts on attractions and shopping, etc.

To qualify, either bring your AAA card if you're a member, or go to www.pier39.com and download the Fun Pack coupon before you go.

Also, the free Fisherman's Wharf Map and free San Francisco Map available in the Visitor's Center at Pier 39 have lots of coupons for the nearby attractions. They're great maps, too, with attractions, hotels and other places of interest marked on them.

Tip for locals: Pier 39 has special discounts for Bay Area residents. Check their website for the Pier 39 coupons.

Practical Tip: the Visitors Center provides some other useful services as well. They have luggage storage for $5 a bag, so you can avoid dragging heavy bags around while you explore. They also have free wifi, sell discount event tickets, and rent strollers and wheelchairs.

How to get to Pier 39

Pier 39 is located at the far right end of Fisherman's Wharf on the Embarcadero, which turns into Jefferson Street, the main street of Fisherman's Wharf.

Map of Fisherman's Wharf with cable car and F-line stops
Map data (c) OpenStreetMap contributors, CC-BY-SA

Cable Cars: The two cable car lines leaving from Powell and Market will bring you within a couple of blocks of Pier 39.

The F-Line Trolley: The antique street cars of the F-Line also stop at Pier 39. The F-line runs all the way down Market Street, and then all along the Embarcadero to Fisherman's Wharf.

And of course, there's always Lyft and Uber. Download their apps to see the cars available nearby.

Pier 39 Parking

Note: San Francisco is having a serious problem with car break-ins. Please don't leave anything visible (or valuable) in your car when you park.

If you are driving, know that parking in this area is gruesome. I have been lucky on occasion with street parking, but the meters run 24 hours a day, even on Sundays and holidays (unique to this part of town) and they are only good for a half hour or an hour.

There's an app, Spot Angels, that helps you find a place on the street. It shows street parking in the area, with meter prices, time limits and sometimes it even lets you know where a space has just been vacated.

The parking garages are very expensive, but if you're not staying long, one solution is the Pier 39 parking garage, because of coupons and restaurant validations. See below for more parking tips.

The Pier 39 Parking Garage

This is a large garage just across the street from Pier 39; very convenient, but pricey at $10 per hour weekdays (max $50) and $12 per hour weekends and holidays (max $60).

Two ways to save money at the garage:

Get a free hour with a validation stamp if you eat at one of the full-serve restaurants at Pier 39 (listed on the back of the parking ticket).

Or get your parking ticket stamped at the California Visitors Center at Pier 39, for one hour of free parking, as part of the Fun Pack described above.

More Parking Tips:

Small image of map of parking places along the Embarcadero in SF

There are numerous parking lots and garages in the general area of Pier 39, if you don't mind walking a few blocks. See my list and map of the best places to park along the Embarcadero.

The easiest way: check out the prices and availability for the garages nearby and book a space ahead of time using parking apps like Spot Hero.

I've been doing this more and more; this way you can usually get a good deal and don't have to worry about The Hunt. You can often get half-off the regular fee and a reserved space...very nice!

Map of Pier 39

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